Brief

Combine fast food giant McDonald’s with a high end brand, including packaging execution, menu design, logo and poster.

Drawing inspiration from the elegance of Dior, I aimed to imbue the brand with a refined aesthetic. This vision was brought to life through a soft, yet monochromatic colour palette, evoking a sense of luxury and exclusivity across the packaging.

In crafting the logo, I prioritised a mature and timeless appeal, opting for a monochromatic scheme to further underscore the brand’s sophistication. The result is a harmonious fusion of McDonald’s accessibility with Dior’s esteemed reputation, promising a unique and elevated dining experience.