Create an effective brand identity and print collateral for a fashion student for their clothing collection.

Collaborating closely with my client, we both agreed on a bold script font, which not only represents him as a person but also reflects both brand essence and individuality.

With these choices kept in mind, I complimented the logo’s font by incorporating a minimalist coat hanger motif, symbolising modernity and class.

The resulting design embodies sophistication and originality, poised to resonate with the target audience (late 20s-mid 30s) and elevate the fashion experience.